During the launch of media advertising in Direct, you can collect an audience that is familiar with the creative ideas shown. Then, using the service, build a certain dialogue with the presented target audience. The segment is collected through the work of the Yandex.Audience pixel.
Types of contextual display ads in Yandex
What Display Ads Look Like
A media campaign is a banner type of advertising that works to qatar cell phone number list improve the company's image and increase consumer loyalty. Contextual media advertising can be carried out in several formats:
banner content;
audio;
video.
Advertising with banners can be easily carried out on more than 20 thousand sites with the Yandex affiliate program. Video content is usually published in the form of short clips placed in the content of KinoPoisk or on sites in texts that do not have video. The situation is similar with advertising using the audio format. It is placed on resources with popular musical compositions played online. Audio advertising is usually included between tracks or at the end of the playlist.
Premium Display Advertising
Advertising on the Yandex home page. For maximum coverage of the consumer audience, it is ideal to place advertising information on the home page of popular search engines in the CIS. It is possible to install content for the desktop and mobile pages of the site (in this case, a drop-down block is used).
Advertising content of the brand page on the KinoPoisk resource. This is one of the permanent partners of Yandex, so the resource page can accommodate various types of contextual media advertising. When setting up ad display, a premium format is available - branding the page for 24 hours.