How to buy ad space in Programmatic

[nusaibatara]

Within Programmatic Advertising platforms, advertising spaces can be purchased in two main ways: with auction or without auction .

In the case of purchasing through oman cell phone number list auction , you have two different options. The first is the open market (Open Market) , in which investors have the opportunity to participate in the auction and bid to win an advertising space. The second is the Private Marketplace (PMP) , a more exclusive option, in which only a small group of selected investors can access the auction to compete for the purchase of spaces.

As for the purchase without auction, however, the modalities are slightly different. One of them is the Preferred Deals , where a single investor has the possibility of accessing an advertising space at a pre-established price, without having to compete with others. The investor can then decide whether to purchase the space or not, but in exchange for an already established agreement.

The second option, called Automated Guaranteed or Programmatic Direct , offers an approach more similar to direct purchase, as the investor obtains a defined number of advertising spaces at a price agreed in advance. This guarantees reserved availability and a fixed price, but with the advantage of automation, which allows greater control and more autonomous management of the campaigns.

This last modality combines the benefits of traditional direct negotiation with the efficiency of technological platforms, allowing for more flexible and precise management.