This resistance can hinder innovation and the integration of new practices within the company. Digital Channel Integration Today, a majority of marketers (90%) agree that integrating digital channels into direct mail significantly improves campaign performance. For example, using email and direct mail together can increase the visibility and impact of messages. makers surveyed saying they have already integrated or plan to integrate email into their direct mail strategy, taking a multi-platform approach is essential to maximizing consumer engagement. In conclusion, while direct mail marketing offers undeniable benefits, it is crucial to be aware of the challenges that come with it. By optimizing your strategy and integrating digital tools, you can overcome these obstacles and maximize your results.
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