Calls to action (CTA) can be divided into soft and hard, they are used at different stages of the sales funnel:
Soft CTAs are aimed at familiarizing users with a product or company. Examples of such calls can be offers to try a demo version or download a presentation. This approach is important for new customers who have just learned about the product and are not yet ready to buy. Soft CTAs help them get the information they need to make a decision.
Hard CTAs are aimed at immediate purchase. To encourage conversion, a limited-time offer is often used, such as a discount that is only valid for a few hours.
CTA can take the following forms:
Button . A striking visual element venezuela phone data designed to attract attention and encourage action. The button is often placed in strategically important places: under the banner text, to the left or right of an image, or under an information block on social networks.
Hyperlink . If a button is not possible for technical reasons, a hyperlink is used. It is often inserted into articles, which helps to hold the user's attention and direct him to other pages of the site for more detailed information.
Phrase in text . Even a simple text string without a hyperlink or button can be an effective CTA. However, the result of such a call is more difficult to track, since there is no possibility to add UTM tags.
Based on their content, CTAs can be divided into three types:
Call to purchase . This type of CTA is aimed at a “warm” audience that is ready to buy. The call reminds about the benefits of the product and leads the client to the checkout page. Popular phrases: “Buy”, “Order”, “Register”.
Offer to learn more . If the customer is not familiar enough with the product, they are attracted by the promise of more information. Often used in premium segments or to promote webinars and events. Examples: “Learn more”, “Read the article”, “Explore the offer”.
Lead generation : CTAs can help you build a database of potential customers by inviting them to sign up for your newsletter or take surveys.
Thus, the right call to action is a powerful tool for increasing conversions and building a customer base if it is designed correctly and placed in the right place.
Types of Call to Action
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In marketing, there are several key types of CTA based on the expected user actions:
Registration or subscription . An example would be a conference where the first 20 registered participants receive a gift.
Order or purchase . This type of call is most relevant for sales. It is a direct invitation to purchase, and its wording has a significant impact on the product's profit.
Event Invitation : When organizing events, the CTA plays an important role in the promotion strategy. A time limit often increases the effectiveness of such a call.
Reposts and comments . Encouraging users to interact and share content helps increase reach. Engaged users can be further motivated by lower prices or gifts.
View full content : If you're sharing content samples or teasers, your CTA can be aimed at enticing users to view the full version, which includes more information or an offer to purchase.
Download . Some content requires downloading to the user's device. A call to action is used to encourage downloading of the content.
Order a call back . For the convenience of site visitors, you can offer to contact via a call back order.
Each of these types of CTAs is focused on performing a specific action aimed at increasing user engagement and conversion.
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