, we wanted to check what Vkontakte is capable of in terms of receiving applications. Several types of creatives were launched: “Record with a button” and “Carousel gallery” for different audiences. In our case, targeting by keywords and a gallery of font models worked best.Period of validity: April 1-10
Total cost per lead: RUB 287.42.
Number of leads: 41
The leads are quite warm, the traffic source is newzealand phone number list promising. We plan to continue trying different formats and targeting methods in VK.
Results
It is important to note that the customer has a working CRM and end-to-end analytics set up. We have the ability to evaluate the real effectiveness of each traffic source.
The general figures are as follows:
Number of leads: 430
Cost per lead: RUB 293.75
We have signed an NDA with the customer, but we can say that the sales growth compared to the previous advertising campaign was more than 50%. The audience's interest in this product has also increased, dealers in the regions are talking about an increase in the number of Polarspa hot tub sales.
At the moment, we are planning to launch quizzes in different regions of the Russian Federation to increase the number of leads and sales.