Facebook and SEO: 10 tips to optimize your company's Fan Page and increase engagement

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Search engine optimization is not a process that is exclusively linked to Google. On the contrary, when brands optimize content, they must do so on all their online platforms, and this includes the Fan Pages of their social media accounts, where Facebook plays a leading role.

In fact, as Mark Zuckerberg announced on June 27, the north korea b2b leads network has a community of 2 billion connected people , which makes it even more important to execute a solid SEO strategy.

How to do it? Follow these tips:

1. Include a recognizable profile photo and an attractive cover image
Optimize your company's Fan Page

Your profile must generate trust and be identifiable at first glance, so that users can find you quickly and enter it, with the aim of getting to know you or checking out your new posts. For this reason, it is essential that both images are of quality and fit the dimensions of Facebook . Also, consider that the cover image is a fairly versatile virtual showcase; for example, you can use it to upload a photo alluding to your recent campaign, or one where you highlight the address of your physical store.


2. Add a compelling call to action


“Sign up,” “Call,” “Watch video,” and “Buy” are just a few of the many options you can include to drive traffic to your e-commerce, blog, or website and encourage your audience to complete the desired conversion.


3. Create a vanity URL for your page


This is the link that identifies your username, which represents a valuable opportunity to personalize your platform and incorporate keywords. But if you have a new account and have not yet chosen a link, the CognitiveSEO site shares the guidelines you should follow ; for example, using alphanumeric characters (AZ, 0-9) or a period, being the administrator of the Fan Page to create or change the name, and having at least 25 “Likes.”


4. Don't neglect the “Information” section


This is one of the most relevant areas of your page. There, people can find an idea about your company, your website address, phone number, street, city and country where your physical store is located; among other data that will help you index your brand in local SEO.


5. Place keywords in strategic places


As we mentioned above, it's important to use them in your custom URL, but you also need to incorporate them into your business description, your Page name, and of course, your posts.


6. Take advantage of the segmentation options offered by the social network


This is a valuable opportunity to target your content to a more specific audience. For example, you can segment by gender, age, language and location. This way, you will invest your resources more efficiently and generate a higher level of satisfaction among your target audience.


7. Post quality photos and videos


As CognitiveSEO explains, images are able to tell stories quickly and have great exposure in the news feed. But audiovisual material is also a highly relevant component. Both contents will considerably increase the possibility of your publications being shared on the network, and will provide added value to your messages.


8. Determine the ideal frequency for your posts


Both a lack of and an excess of them are inconvenient for your brand. The first can cause distrust and denote a lack of seriousness on your part; while the second could become a nuisance for your followers and lead to the eventual loss of several of them. Therefore, it is best to schedule your publications and manage an editorial calendar. Organization is essential in an SEO strategy.


9. Generate Backlinks to your Fan Page


Proper construction of inbound links will help increase the credibility and prominence of your page. To do this, it will be useful for your social networks and website to remain connected to it, and for you to generate effective and excellent content , adding a novelty component.


10. Enable messaging on your page


Consider that some or many of your followers will also want to communicate with you privately, for example, to send you personal information such as their email or phone number. Therefore, it is very convenient that you activate messaging and, obviously, that you spend time responding to those messages. This will be essential to increase engagement.


Ultimately, and considering that Facebook is also a highly visible search platform, your page should be developed based on a strategy that allows users to find you easily, that strengthens ties with your followers, and that enhances the authority of your company.