What are we talking about? Sales scripts are great. But sometimes the situation gets out of control and the manager has to improvise. In this case, the main thing is not to cross the line.
What to do? If you want your managers to sell more, write clear instructions for them and attach a list of “forbidden phrases” that should never be said to clients.
"Call back later"
The first stop phrase on our list that needs to be banned. Once your managers have voiced it, in 90% of cases the client will be lost for them.
Explain that if they don't know the answers student data package to the client's questions or they need to clarify some issue, let them promise to call back in 10-15 minutes. And take the client's phone number.
Call center
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The faster your managers respond, the more likely the deal will be closed. Today, no one is ready to wait long.
"It's expensive, but we don't have anything cheaper"
Negotiating price is a subtle art. People should buy from you not because it is expensive or cheap, but because it is valuable.
If a manager starts apologizing for a price that is too high, this can create a negative impression on the customer and raise doubts about the quality of the product or service.
Another version of this phrase: "This product costs more because it is of higher quality." That is, all your other services are of low quality and low grade?
Instead of discussing the price, you need to focus the client's attention on the value of the product offered, emphasize its advantages and unique features, and tell how it will help solve their problems.
You can ask counter questions and ask how the buyer plans to use the product. The answers to these can be used to close his own pain points with your services.
In addition, sales managers can offer alternative product or service options that may be more affordable for the customer. This will help maintain interest and trust in the brand in the long term.
This article tells you how to sell at a high price .
"We cannot guarantee the quality of this product"
By saying this, your managers are deliberately devaluing not only the product they are offering, but also your company. A client will never buy anything if they have doubts about the reliability and quality of your services or goods.
Quality assurance
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What can be a guarantee of high quality:
return policy;
certificates confirming the quality of the product;
positive customer reviews;
drawing up a contract, etc.
When talking to a client, managers should emphasize that the company values its reputation and does everything possible to offer clients only high-quality goods and services.