SEO Chronicles | Content Marketing

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Producing original, innovative and high-quality content is a crucial element for the success of a campaign. In the era of digital marketing, competition is increasingly fierce, which is why companies are investing substantial resources in this area.

The following 5 companies are the perfect example of how to achieve this goal and position themselves as leaders in their respective niches.

1. Facebook
What seemed far away a few years ago is about to become a philippines b2b leads reality. The most visited social network on the Internet is now directing its efforts towards creating its own content, and to do so they have hired the ingenious mind behind the success of the MTV channel: Mina Lefevre. Mark Zuckerberg plans to attract other types of audiences and continue to please the current ones through short and long videos on different topics. This will also revolutionize advertising systems on this network, as advertisers will undoubtedly follow this example, turning video marketing into the number one tool for generating sales.

2. Apple
The innate curiosity of Apple’s creative minds constantly leads them to explore new terrain. This year, their own content is making a lot of noise , such as the reality show “Planet of The Apps,” which has featured celebrities such as Jessica Alba and Gwyneth Paltrow. The company’s idea is to mix entertainment with the exciting world of technology, in order to get millennials and also the adult audience looking for novelties even more interested in their products. In addition, this gives a touch of modernity to Apple, who also want to succeed in the world of streaming.

3. Netflix
This company best exemplifies the importance of creating original digital content . Without a doubt, winning over new audiences through catalog series and films is no longer enough. That is why its series such as Orange is The New Black , Designated Survivor , House of Cards and Narcos are experiencing their best moments.

In addition, Netflix values ​​the importance of the multicultural aspect when producing content. That is why they also focus their efforts on creating material in different languages ​​and countries that will win over local audiences and therefore generate new customers. All this work has generated excellent results, as the total number of subscribers worldwide is close to 100 million.

4. Amazon
Like its rival Netflix, the e-commerce company has decided to invest more resources in creating its own content. Amazon recently won its first Academy Award for the film “Manchester By The Sea,” proving that its original film material is now as important as that of its competitors.

That's why spending on new content this year will surpass $4 billion. As impressive as that sounds, it still doesn't come close to Netflix's numbers. However, Amazon's strategy is quite smart, since, instead of producing a large amount of material from many genres, they have decided to focus on a smaller number of high-quality series and films, which will probably generate bigger awards from different organizations in the coming years.

5. The Blues Kitchen
Although it is not as well-known a company as the others, its original content marketing strategy is worth analyzing. It is a restaurant and live music venue located in Texas, United States, who are triumphing in the world of online entertainment with their own weekly podcast , in which they will explore part of the musical history of the country and its various genres.

So, the audience can enjoy the best sounds of Harlem or learn interesting facts about the rock band The Beatles . Exploring new ground has been quite fruitful, as they now have around 400,000 subscribers. Evidently, the popularity of their podcast is an essential tool for brand promotion, proving that good content can be highly successful regardless of its format.

The creation of original content will continue to determine the success of many companies , which increasingly consider this aspect as the basis of their digital marketing strategy . Surpassing the competition is one of the challenges to success and this can only be achieved with quality and hard work.