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Create a Successful Email Marketing Welcome Sequence Email 1 Pattern Break Example
Subject line: [recipient’s name], thank you

Text: Hi [name],

I'm Sarah, Mike Stelzner's administrative assistant at Social Media Examiner. I just saw you joined our email list. Do you have questions about the upcoming Social Media Marketing World Conference? This is our top priority right now.

Hit reply and let me know what questions you have about this.


This approach works for several reasons. First, it was unexpected—a pattern break. Most people don't expect to hear from an administrative assistant when they join an email list. Second, coming from an assistant seems more realistic than coming directly from a busy CEO. Third, it encourages responses, which helps improve deliverability. Finally, the short length makes it easy to read and respond to, increasing the likelihood of participation.