A distinctive feature of the Sage archetype brands is the desire to help the audience on the path to self-improvement, learning something new and useful. The emphasis in this case should be on existing experience and demonstrating your expertise in this area, so educational content will show good efficiency, providing the audience with extensive information and useful practical advice.
This archetype will be a great choice for brands that:
have the opportunity to confirm their expertise;
are based on innovation;
facilitate clients' thought processes;
share their experience with their audience;
expand the general horizons of clients;
offer goods above market value.
It is best to target students or professionals who want to improve their skills.
If you have chosen a brand with this band data package archetype, then when communicating with the target audience, actively use verified data, expert interviews and reviews. In the context of promoting your brand, effectively use intellectual content and subtle humor.
Examples of companies that successfully embody this archetype include Philips, Dyson and Columbia.
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Hero
Trademarks of this type show the target audience by personal example that almost everything is possible in this world, thereby allowing them to fully reveal their abilities. "Heroes" embody their desire to change modern society for the better and are distinguished by their high willpower.
This archetype applies to brands that:
offer consumers various innovative technologies and inventions that may impact the world in the future;
sell products that help you understand your real capabilities and abilities;
analyze significant social problems and ask their target audience to choose the right path to solve them;
provide customers with technologies that are effective for tough jobs;
They try to focus on people who stand out for their qualities such as decency and morality.
It is best for such brands to target military personnel, fishermen, hunters, people involved in active sports and spiritual practices.
The distinctive feature of the Hero archetype is that it skillfully interacts with the target audience, seeking to awaken in them fortitude and the desire to act.
If you identify with this archetype, feel free to emphasize in your advertising that your product or service is intended for ambitious and determined people who are not afraid to face obstacles. Motivational content will be most effective for this target audience.
Examples of companies that have embodied the Hero brand archetypes in their advertising include Nike, Adidas, FedEx, Marlboro and BMW.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in