Social and psychological aspects in the context of innovation management are aimed at forming favorable interpersonal relations in the company team. The main components are motivation and delegation:
Motivation involves stimulating employees both psychologically and materially, as well as maintaining and improving the level of staff competence. Effective use of such methods influences employee behavior and contributes to an increase in overall labor productivity.
decisions and distribute responsibilities and powers in dealing with innovations.
The correct combination chinese overseas europe data package and interaction of these two aspects has a positive effect on the innovative management of the organization. All management functions, both basic and supporting, are closely interconnected and complement each other, forming a single system.
Depending on their nature and focus, they can be considered as objects or subjects of management:
Management actors include financial, marketing and other professionals, as well as groups of managers who have the skills and knowledge to assume responsibility for managing innovation processes.
Objects are various elements and components of innovation processes, including information, methods, products, relationships in the market between different participants (sellers, buyers, intermediaries), research, achievements, inventions, as well as various levels of activity.
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Methods of innovation management
They may be as follows:
Coercion. Based on the impact of the control system on the controlled one. This method includes legislative norms, company methodological documents, as well as management plans and tasks.
Incentives. Aimed at efficient use of resources, improving quality and increasing competitiveness of services and goods. It is based on optimization of management decisions and motivation of personnel through economic incentives.
Convictions. Based on the study of the psychological portrait of the individual and his/her motivation. This helps to convince the employee of the need to complete the task efficiently, economically and on time.
CusDev Interview Timings
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Network toning and management. A graphical-analytical method for managing systems design processes. It uses a network graph that models all types of work associated with the task, reflecting their logical sequence and interrelation.
Forecasting. Includes ways of thinking that allow one to fairly accurately predict the future development of an object based on the analysis of available information about it.
Forms of innovation management
Includes:
Specialized units . These are committees, councils and working groups whose task is to define the main directions of the innovation process and provide specific proposals for decision-making.
New product departments. These independent departments regulate the innovative activity of the company as a whole. They develop innovative activity programs and plans, and evaluate projects related to the creation of new products.
Project-focused groups. They are engaged in scientific research, development and production of new products. These groups focus on specific projects.
Focus group testing
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Development centers. A relatively new organizational form associated with the introduction of new products, expansion of sales and strengthening of market positions.
R&D departments (research and development work). They are engaged in the development and subsequent implementation of products, starting from the research stage and ending with production.
Specialized centralized funds for stimulating innovation . Their activities are aimed at accelerating the introduction of manufactured products into mass production.
Analytical groups . They forecast the development of demand for new products, which helps the company adapt its innovations to market requirements.
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