YouTube video marketing prepares for the new move by Google

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According to a report by Bloomberg, the world's largest financial news agency, in early October, Google plans to turn its video site YouTube into a one-stop shopping platform.


This means that in the near future, users will be able to complete shopping directly on YouTube without having to jump to other platforms.

Google will eventually officially join the ranks of e-commerce giants and engage in a fierce competition with Amazon and Facebook.

1. What does it mean that YouTube is going to become a shopping platform?
As the world's largest video website and the second largest search engine, YouTube has an average of more than 4 billion views per day and carries huge global traffic.

So, what does it mean for Google to upgrade YouTube's "social commerce" function? Let's make some bold and reasonable assumptions:

1. Google may give YouTube videos greater Google search saint lucia b2b leads ranking power (having high-quality videos will make it easier for potential customers to see you );

2. In the future, more traffic may flow into YouTube for direct shopping or ordering (more of your potential customers will go to YouTube);

3. More businesses or enterprises may enter YouTube to carry out various marketing activities and take advantage of the bonus period to get a share of the pie...

However, do these changes only make sense for B2C or C2C? It would be cliché to think so. ?


Don’t tell me you don’t know this. According to research, 70% of buyers will watch industry-related videos to assist with purchasing before making a purchase, and more than 59% of B2B decision makers prefer videos to text content.

Furthermore, purchasers and business decision makers are also ordinary consumers, and most of them must often watch videos on YouTube. Wherever there are your potential customers, there should be your marketing.