This strategy is often used when selling goods at retail. The fact is that buyers in this segment are guided not only by the characteristics of the goods, but also by the quality of their packaging. To attract attention to their products, companies need to think through important nuances. For example, create a unique form of packaging that will correspond to the company's activities.
By presenting its products beautifully, a company can:
increase product recognition;
make it a gift;
Regardless of how exactly linkedin database the product is sold, original colorful packaging attracts the attention of consumers much more.
Sets of related products are another way to increase sales. A company can offer customers cases together with smartphones, mascara with lipstick, etc. Many people themselves want to buy a whole set of products in one store, so when they see a corresponding offer, they are unlikely to pass by.
With the help of additional service
Not all companies manage to identify characteristics that will distinguish a product from similar goods on the market. This is especially true for the most homogeneous product categories. In this case, you can stand out from competitors and attract customers by providing additional services.
Product differentiation strategies
Let's say a company offers free delivery or assembly/installation of purchased goods. For example, when purchasing furniture, the customer will have it sent directly to his home. Payment is "included" when delivering goods to suburban areas.
Going into a niche
This strategy is optimal for small businesses. It is easier for such companies to focus on a specific category of consumers in order to take into account all their preferences and wishes.
The narrower the target audience segment, the easier it is to create an “ideal” commercial offer. On the one hand, the product will not interest all consumers on the market. However, the demand for such a differentiated product among regular customers will be quite high.
Price
The company stands out from its competitors due to its price. At the same time, customers must be confident in the high quality of the products they purchase.
Price competition in the sale of differentiated goods, which implies setting a low price, allows the enterprise to quickly increase the volume of the target audience. If the price is too high, the company will be able to emphasize the compliance of quality characteristics with established standards. The more expensive the product, the more attention it will receive from solvent customers.