Like Foxconn, a seemingly simple row of letters contains rich details.

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But for new brands or unknown brands, if the font is too sloppy and people cannot recognize the brand name, then the logo cannot fulfill its mission.

A seemingly simple geometric shape actually embodies rigorous scientific laws - Apple's logo design strictly follows the golden ratio and uses it very skillfully and flexibly.

As shown in the picture, it contains visualized technical rules, which perfectly interprets the aesthetics of science and technology. It can be seen that whether it looks good or not is not determined by subjective consciousness.

Professional designers will apply aesthetic laws in their designs and use visual computing to make the designs more in line with common human aesthetic habits and easier to gain market recognition.


Let’s take a look at how the brand vision of the bigwigs interprets the algeria telegram number database aesthetics of technology in the B-side enterprise transaction scenarios?



I did a little exercise to optimize a non-standard logo, so that you can compare and see how a small change can bring about a professional aesthetic.


3. You are what you wear.
The clothes we wear correspond to our identities. Similarly, brands also have their own identities and personalities, which is what we usually call "brand tone" .

Some people may say that what we do is high-end and world-class, and that is our tone. But even if we are top-notch, we still have to look at the industry, that is, our identity.

Although both are high-end, the tones of catering and automobile are completely different. Let's guess what company the logo below belongs to? Foreign wine? Suits?


This brand has been focusing on maternal and infant products for 30 years...From this counterexample, we can see that the tonal boundaries of the industry are insurmountable, especially when creating a new brand. Crossing the tonal boundaries will lead to cognitive errors.

When judging whether the tone of the logo is appropriate, we can show the finished logo to uninformed relatives and friends and ask them to guess what industry it is in, so as to avoid falling into self-indulgence.

With the upgrading of China's manufacturing industry, our international image has changed from "shoddy products" to "Made in China with quality".

The Hong Kong-Zhuhai-Macao Bridge, the high-speed railway... These domestically produced works have completely changed foreigners' impression of Chinese manufacturing, and the label of low-end manufacturing has been slowly torn off step by step.

We foreign traders and manufacturers must not lag behind. In addition to improving R&D capabilities and focusing on product quality, brand image building is also very important. Change can start with this small logo. ​