The image of your product within allied e-commerce sites is key to generating conversions! Why? It's very simple, because for users to buy your product, they must trust it and as we know, most people are visual, that is, they need to observe the physical characteristics of the product to understand it and feel confident about buying it.
We share with you several tips that you can take into account to improve the product image and generate trust in users within online sales platforms.
Tips to build trust!
First of all, we must understand that each platform has finland whatsapp resource different characteristics and limitations. They also have different focuses, which is why a close relationship and clear communication with them is key to understanding what type of content we should use so that the user can visually detail your product.
Simplicity
Your goal is for the person to perceive everything in one glance. That is why we must present the product alone, without distracting elements (preferably with a white background so it looks clean). A good example is Hero Images , a guide developed by the University of Cambridge that proposes having the 4Ws in product images.
These 4 Ws refer to:
Who is your brand?
What is the product? (What),
What is your variety? (Which)
How much of the product is there?
Transparency
Remember that we want to generate confidence in the buyer, which is why product photos must be completely transparent. We must avoid filters, distortions in the size of the image and different references (in size, appearance, language, etc.). Ideally, we can show a 360° view where the entire physical aspect of the product can be detailed and even read instructions.