5 Signs Your Website Is Outdated

[shukla7789]

The digital environment is constantly changing and companies need to adapt to better meet the needs of their target audience. When it comes to web technology, updates are constant and, for this reason, website and e-commerce platforms run the risk of becoming outdated if they are not updated. When browsing a brand's website, it is possible to identify some of the reasons why it is not attractive or generating revenue. We have listed five items that will help you find out if your website needs updating. Check them out:

Responsiveness

People are increasingly connecting via smartphones. So, if your line database doesn’t have a mobile version, you run the risk of being “abandoned” sooner than expected. Outdated websites are not responsive. Responsive websites are designed to adapt to any type of resolution, harmoniously and without distortions, adjusting the dimensions of images, fonts and other elements on a page so that they are not disproportionate and still ensure a good user experience for the end user. Responsive pages are also prioritized by Google and most search engines, increasing the chances of attracting new customers.

SEO

The acronym SEO (Search Engine Optimization), which in Portuguese means “Search Engine Optimization”, is a set of strategies used by developers and content producers to ensure the good positioning of the website in search pages. It involves knowledge about how search engines work and web writing techniques. Optimization significantly increases the chances of a website or e-commerce being found in search engines such as Google, Yahoo, and Bing. Some website content management tools already come with features that facilitate optimization. If your representation on the web is not optimized for search engines, the reason is: outdated website.

Usability

The concept refers to the experience of people who visit your website regardless of the device they are using: desktop, mobile or tablet. It has to do with ease and intuitive navigation. Care should be taken with color selection, clarity of information, the appropriate position of the action button, and the speed at which images and videos load. Everything on the page needs to be studied and designed to attract the user's interest in continuing to browse and promote conversion, that is, to fulfill the website's objective, which may be sales, lead capture or simply information. What has the experience been like for visitors to your website?

Security

When we talk about this item, it is necessary to understand the function of the SSL Certificate (acronym for Secure Socket Layer), a layer of protection that works as a connection protocol. It provides more security for browsing, guaranteeing users that their data will not be altered, forged or used for other purposes. Web pages with the SSL protocol are favored in searches.

Conversions

How much does your website contribute to your company's revenue each month? This data is determined by the Conversion Rate, which is the relationship between the number of visits to your website and the number of actions taken. Through registered goals, you can find out how many people viewed, purchased or filled out a form on your page. The data is collected through web analytics tools.