The strategy of using split captions is designed to cater to both audiences.

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For example, “Close enough to walk to the sights, but far enough away to avoid them” sums up the experience for guests.

While the bottom section, “Every home in this category receives a 3D scan and detailed accessibility review,” outlines the benefits for potential hosts who want to list their home in the same Airbnb category.

What you can do: Preview your audience’s experience with your brand using high-quality images and videos. Use Semrush’s AI Video Marketing Automator to speed up the creative process. Convert any blog post into video list of belize consumer email quickly customize and edit existing video content, and translate your videos into over 20 languages.

8. ASOS The Dress
ASOS capitalized on a social media post that negatively mentioned one of the company's products. The brand turned it into a positive story that generated tons of free PR.

Thea Lauryn Chippendale posted a screenshot of a rude Tinder message in which a man insulted the dress she was wearing in one of her profile photos. The dress was from ASOS.

Thea Lauryn Chippendale's post on X with a screenshot of her Tinder conversation and a picture of her in an ASOS dress
The post went viral. While other users complimented her on the dress and asked where she bought it, ASOS decided to take the opportunity to defend not only this woman but also her choice of clothing.

The British retailer asked Thea to check her direct messages (DMs).