Percentage of emails delivered

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The next step is to build your email list, or the list of contacts to whom you regularly distribute emails. Use the strategies in the next section to grow your subscribers and import their information into your email software (this may be done automatically depending on your service).



Next, set up a form on your website with a title like “Subscribe to our email newsletter!” and go ahead and set up a welcome email that’s sent out every time someone signs up. Welcome emails improve the colombia telegram number database customer experience and ensure your new customers have a great first impression of your brand.

Go ahead and draft an email marketing plan and list the following:

What is the ultimate goal you are trying to achieve with email marketing?
Who on your team is responsible for this project and who will be involved?
How often do you plan to distribute your email newsletter?
Which high-value customers or core targets do you want to segment to send more personalized emails?
What kind of content will you primarily be sending? (Pro tip: try creating a content calendar and determine when you’ll send each email campaign and whether the emails are cohesive and focused more on lead nurturing than driving sales)


Once you’ve finalized a plan with your team, you can start creating email content and putting your plan into action. Remember, when you’re creating an email template, you don’t need to worry about coming up with a stunning, super original design. You should prioritize having quality content over how it looks. Even plain text emails sometimes have their uses because they look very simple and inspire trust.

How to Grow Your Email List


Email Signup Form