What is a sales funnel and how does it work?
How to build a sales funnel for a business from scratch? What types of funnels really work? What to consider when developing a sales funnel and what tools and content to use at different stages? How to analyze the effectiveness and improve an existing funnel?
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Do you spend tens and hundreds of thousands of rubles on advertising, but there is no sales growth? Are you trying different channels and promotion formats and trying to link marketing campaigns into a single system, but the conversion is unstable and it is difficult to predict the results?
A properly configured sales funnel will help to correct the situation. Thanks to a clear system and strategy, you will be able to get maximum conversions at each point of russia consumer email list contact with a potential client, influence the purchase decision at different stages, reduce the number of problem points where the audience's attention is lost, and significantly increase sales.
A sales funnel is a marketing model for working with an audience and potential clients, combining many stages, from the first contact when viewing an advertisement to purchase and repeat sales. Depending on the business, the tools and solutions at different stages of the funnel may differ, for example, in wholesale sales, the funnel often begins with a cold call, and in retail with an advertising banner. When forming a funnel, it is necessary to take into account the needs of a potential client, possible questions, objections and motivation when making decisions.
With the help of a sales funnel, you can identify weak points in your marketing strategy and find growth points. Understand why much fewer consumers make a purchase from the actual number of requests. For example, your advertising banner gives a lot of clicks, but there are many times fewer applications on the website. This means that the page with the application form requires improvement.