What is it? Marketing research of the market is a set of activities aimed at identifying the main triggers of company growth, increasing profits, sales volume, identifying the target audience of the product, business.
How to conduct? Before starting market analysis, it is necessary to organize a specialized department to which this work will be assigned, or to outsource the execution. Read more about the composition of the research, stages of implementation in our material.
The article explains:
The essence of marketing research
The main tasks of marketing research
4 Types of Marketing Research
Composition of marketing research of the market
Marketing research methods
Organization of the marketing research department
6 stages of marketing research
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The essence of marketing research
Any cycle of marketing activities fusion database should be based on conducted research. This is one of the important indicators of successful business management. The main advantage of such analysis is the reduction of uncertainty in making marketing decisions. Marketing research of the market is an integral part of the enterprise strategy, which allows for the effective distribution of the company's economic potential.
The essence of marketing research
The role of marketing research becomes higher in conditions of unformed market segment or uncertainty of new business. It does not matter what you decided to do: create a unique product and present it to the audience or take a place with already known products in a new market. In any case, you will not have enough information about the market situation and what you need to have in your arsenal for successful business. An entrepreneur's understanding of the modern market is usually not enough for indisputable success.
Marketing research is a complex of various methods, which include collecting, processing and analyzing information. It is important to obtain information about the segment, competitors, target audience, and company potential, which will help make the most effective decisions.
Marketing research is the process of collecting, analyzing and comparing data necessary for making strategic decisions. It allows you to choose the segment to which you should enter with a product, determine sales volumes, and make forecasts.
As part of conducting marketing research, it is necessary to study market development trends, paying attention to many factors. Its composition, geography, sales dynamics, competitors, and market conditions play an important role. The person responsible for conducting the research must understand what opportunities the company has and analyze the risks.
Marketing technologies burst into Russia in the 80s of the 20th century. The prerequisites for this were the beginning of perestroika and the fall of the "iron curtain". Advanced technologies from the West became available to business owners in Russia, but at that time no one here understood how to use them. Companies blindly copied the experience of Western countries, which, of course, did not lead to success. After some time, it became clear that marketing research of the market of goods and services should have clear goals. Otherwise, the activity will not be effective.
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