Encourage user-generated content

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User-generated content (UGC ) is content created by customers, not brands. In marketing, it usually refers to social posts that people share about your company without you paying them.

Why is it such an effective marketing tactic?

Because people trust other people's opinions more than brands.

And for people to buy from you, they have to trust you.

The free book we sent to #SemrushChat participants has become user israel email list generated content :

A post by user "Mellisa Fach" thanking Semrush for the book she won
It allowed us to thank a dedicated segment of our audience. And it gave us a little extra exposure on X (formerly Twitter) when they thanked us.

The type of user-generated content affects the cost and time required, but in some cases it can be low-effort and low-cost.

In other cases, it can be time-consuming and costly. You need to decide what type of user-generated content would be right for you and your budget.

Even if you don’t have the resources to print hundreds of books, this isn’t your only option.

Here are some free ways to encourage people to create content about your brand:

Use a modern design or packaging that customers want to showcase.
Showcase on social media different use cases of your product that others will copy.