Content, Marketing and Rock 'n' Roll"The author tells how to create any content that becomes popular. You will learn how to write a blog post that will spark discussion, shoot a viral video or format news for publication in the media. The book has many practical examples.example of content marketingRead on LitRes →Denis Kaplunov
"SEO - the art of website promotion (3rd edition)"A book about organic website promotion in search results.example of content marketingRead on LitRes →Ange Eric, Stricchiola Jessie, Spencer StefanFrom this material you will learn:
how search robots work;
what needs to be taken into account when developing websites for successful promotion;
how to create a semantic core;
This knowledge will be useful for both newbie marketers and experienced specialists who want to better understand SEO promotion.
how to create content viber database for websites that will rank in search results.
"Digital Marketing. The Main Book of the Internet Marketer"The authors share the secrets of brand promotion on the Internet. This is a ready-made instruction on Internet marketing, which will teach you how to use popular tools for promotion. The book will help you understand contextual and targeted advertising, SEO, SMM and content marketing.example of content marketingRead on LitRes →A. Gavrikov, V. Davydov and M. Fedorov
« System IT Marketing »The book is intended for marketers in the IT sector. The emphasis is on building a marketing strategy that takes into account aspects of the IT industry. The book explains how to optimize interaction with clients and accelerate business growth.example of content marketingRead on LitRes →Svetlana Beregulina
« Design. A book for non-designers »Marketing is inextricably linked with design. In his book, Robin Williams talked about the principles and elements of visual design that make a product memorable.example of content marketingRead on LitRes →Robin Williams
Search for ideas for marketing and businessWe have collected three books that will help you find new ideas for advertising and promotion, as well as get a boost of inspiration.
" Steal like an artist "The book teaches how to find new ideas by analyzing other people's solutions. The author shows how to rethink other people's projects and add something new to them. In the case of marketing, this could be special ways of communicating with clients, advertising campaigns, ideas for blog posts, and other tools.example of content marketingRead on LitRes →Austin Kleon
" Rice Storm and 21 More Ways to Think Outside the Box "The author of the book is sure that to generate good ideas you just need to develop the skill. Here are described methods and exercises that will help develop it. The book will help marketers draw ideas for projects from everyday life.example of content marketingRead on LitRes →Michael Michalko
" How People Think "The book contains dozens of methods that will shake up your thinking and help you go beyond stereotypes. They will help you come up with a good slogan, an advertisement, and also teach you how to easily generate ideas for content.example of content marketingRead on LitRes →Dmitry Chernyshev
When choosing a book, start from your needs and the direction of your work. At the start of your career, it is better to read "Marketing Basics". If you work a lot on website promotion, materials on SEO will be useful. And if your activity is related to the IT sector, it is worth starting with "Systemic IT Marketing".