By focusing on the brand benefits you offer, you can accomplish several important things:

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You build brazil b2b leads connection and trust by showing your customers that you understand their needs and how your product or service can help them.
You differentiate yourself from your competitors who only talk about themselves.
By gaining a deeper understanding of your customers' perspectives, you can uncover opportunities for improvements and new products.
You speak the language of your customers, not just internal jargon about features.
How to Leverage Your Brand’s Strengths to Improve Your Marketing
Alan Weiss, founder and CEO of MarketingProfs and co-author of The Brand Strength Handbook, shares his insights on how to use brand strength as a powerful tool to differentiate your business, better serve your customer base, and drive growth.

#1: 3 Main Types of Benefits
Allen outlines three types of brand benefits commonly found in consumer products:

Functional benefits: These are actual benefits of the product that directly help customers, such as saving time, reducing costs, or solving a specific problem. Think of it as the job the product does for the customer. Examples include ease of installation or reliability, such as a car's fuel efficiency or software compatibility with existing systems.

Symbolic benefits: These benefits appeal to the customer’s identity, values, or aspirations. It’s more about how the product or service makes them feel about themselves, or how they think others will view them. Using the product may make them feel successful, mature, environmentally aware, or part of a desirable group. Apple's sleek designs and Patagonia's commitment to sustainability offer token benefits to many customers.