Short videos have become one of the biggest trends in Digital Marketing today

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Today, the singer has a great international reach and is seen as an important player in the representation of major brands, thanks to her engagement .

Causing content creators and brands to bet on the popularity and influence of this new format.

TikTok, the leading short-video social network, has already reached the mark of over 1 billion monthly active users , who spend an average of +25 hours per month on the app . The growth is so great that it worries competitors like Instagram and Google .

Even with this impressive data, marketers still face a major challenge: creating content that engages with consumer audiences , as only 9% consider TikTok their most engaged social platform, according to the State of Marketing Report 2022 , published by Hubspot, Rock Content, Litmus, and Wistia.


The same report (which you can download for free) shows that short-form video content like TikTok and Instagram Reels are the most effective type of social media content and have the highest ROI compared to any other format.

So, to help you get better results on this social network, we've listed 12 brands that do great marketing on TikTok and also explained the content strategy behind them. Let's get to it!

12 Brands That Are Using TikTok Successfully
1. Semrush
Anyone who thinks TikTok isn't a place for B2B companies tunisia consumer mobile number list needs to change their mindset. One brand that is focusing its marketing on this platform is the SEO research tool Semrush.

They present really useful information for marketers in a fun and entertaining way, and that’s magical. Sometimes, because they’re so genuine and organic, you wouldn’t even think their posts came from a B2B company.

One content series I particularly like is “You searched for WHAT?”. It features an introduction to the topic of search and then a skit about it. And of course, to make it more fun, the search queries are all very funny.