What is evergreen content and why it is perfect for SEO

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Evergreen content is essential for SEO. This type of text allows us to follow long-term positioning strategies, with content that will be useful to our users time and time again.

In this post we review what evergreen content is and how it affects your SEO journey.

What is evergreen content?
Evergreen content is information that does not expire over time, that is, it does not become outdated, therefore, it provides constant value to your blog.

There are posts that directly date, for example, Google's algorithm changes in 2019, however, evergreen content is absolutely the opposite.

The key to evergreen content is that it can be consulted at any time and is therefore useful.

The advantages of generating evergreen content
Evergreen texts generate constant traffic on our website. This skype database does not lose interest, therefore, it does not lose visits.
They are perfect for resolving doubts and providing information.
With evergreen content you can enhance your brand image and reach new audiences.
Evergreen content is perfect for your blog, but also for your internal pages on your website.
The importance of updating evergreen texts
Just because a piece of content is evergreen doesn't mean that it doesn't need to be reviewed once it's been uploaded. Google appreciates updated and updated content, so if you want one of your evergreen texts to continue ranking and improve its results in the SERPs, the best thing you can do is update its content.