Encourage word of mouth . What’s more powerful than word of mouth, offline or online?

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The objectives of Digital PR are multiple:

1. Branding (and we just talked about this).

2. Increase traffic to the site. Digital PR is useful for SEO , in fact, it is essential: thanks to accurate Link Building work, it is possible to increase the trust of your site and see strategic keywords positioned and, consequently, the increase in organic traffic.

In fact, when content is published on authoritative portals, often and aruba email list willingly (I would say practically always), there is a link to the site: whether it is the homepage or an internal page, it depends on the Link Building strategy.

3. Gain authority . Not all brands appear in the best online magazines (and it’s not always a question of price).

You might think: “well, if I pay, I can go out where I want”. This is not the case. Remember that every newspaper has an editorial line behind it, a tone of voice , a specific readership (audience of readers).

Being present on sites that are “strong” for both the reader and Google is therefore undoubtedly synonymous with authority. And how does this affect the user’s Customer Journey?


4.

“I read on Grazia.it that this brand makes the trendiest shoes for winter 2024. I visit the site to see the cost and evaluate the purchase”, is the thought that arises from the word-of-mouth.

Also be careful of negative word of mouth: in this case, you always work with Digital PR to try to go beyond negative content from the first to the tenth page of Google, and create relevant and improving content to position in the top positions of the SERP.