What is the purpose of a Trending Topic?

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Trending topics are not only useful for social purposes, but can also be used for commercial purposes and as branding campaigns . Therefore, interaction with tags is an effective way to gain visibility and reach.

This also helps brands to ride the wave of trends that already exist and gain greater visibility. For companies, it is beneficial because it allows content to reach new and more people ; which can be converted into new leads .

So, the Trending Topic serves to:

-Achieve greater visibility on iran whatsapp number database social media, allowing new people to learn about your company's account.

-Make your brand stand out by showing its creative capacity, generating empathy and affinity, which will add points to your brand's reputation.

trending on social media

How does Twitter's algorithm work for TT?
Each social network uses an algorithm on user profiles to optimize and personalize each user's experience.

In the specific case of Twitter, it is a network that has gained popularity in the last 5 years, although it has only been in operation for 10 years. Twitter acts as a microblog, where users can write tweets with a length of 280 characters.

You can also share:

-Links.

-Photos.

-Gifts.

All this as long as the aforementioned extension is respected. According to the study “ Digital in 2018: Q3 Global Digital Statchot” , carried out by the companies We are Social and Hootsuite, the percentages of the Twitter audience are:

-Teenagers between the ages of 13-17 6%.

-Young people between the ages of 18-24 26%.

-Adults between the ages of 25-34 years 24%.

-Adults between the ages of 35-49 years 30%.

-People over 50 years old 15%.

Twitter's algorithm aims to make each user's page interesting and relevant. And, taking into account that not all content is relevant to the general public, the algorithm seeks personalization.

Previously, the order of tweets was displayed in chronological order of posts by people you follow. However, with the new algorithm used by the social network, the way tweets are displayed on the timeline has changed.

The new algorithm allows users to see not only the most recent tweets, but also those that were published more hours ago and that are more aligned with their interests. All of this is based on people's tastes and needs, as detected by the algorithm.