In Google Analytics, look for information in the Audience section .
Google Audience Segmentation
The statistics of a business account on Instagram, a page on Facebook, a group or community on VKontakte contain basic information about the age, gender and geolocation of subscribers.
Look at your competitors' audience data
Ilya Barkov's parser will show the gender, age, presence of a partner, city of residence, employment and device type of the group's subscribers on VKontakte.
In LiveDune , in addition to demographic and geographic data, there is information about the dynamics of subscriber growth and their activity. During the 7-day trial period, you can learn a lot of belgium email list interesting things about your competitors.
Facebook can also be a good place to sneak a peek. When you see an ad in your niche, click the three dots in the top right corner of the post and select “Why am I seeing this ad?” Facebook will show you the audience the advertiser is targeting.
Facebook targeting example how to work
See the examples below in the screenshots. By the way, the item "Visited the advertiser's website" means that when you visited the site, you were "caught" by a pixel. This is a piece of code that tracks all visitors to the site and then helps advertise to them.
Facebook targeting example how to work
Conduct a survey
Ask people what you want to know about them. You can place a survey on the main page of your website or on social networks. Or create a survey in Google Forms and add a link to your Instagram profile header. Another option is to ask people to fill out a questionnaire after a purchase.
ASK OTHER ENTREPRENEURS AND MARKETERS
Parser targeting example how to work
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