Screenshot of Brand24's monitoring dashboard.

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8. Atribus
Atribus is a consumer intelligence tool with hong kong business email list an emphasis on social media monitoring. Helping brands uncover “unmet needs,” the platform digs deep into customer conversations and data.

Screenshot of Atribus's social media monitoring tool.
Specifically, the platform highlights common complaints within any given industry through sentiment analysis. This provides opportunities for competing brands to identify pain points and intervene. Atribus is capable of automatically classifying mentions into complaints versus inquiries, too.

9. Zoho Social
If you’re using Zoho as a CRM, the platform’s complimentary social media monitoring features are incredibly useful.

Beyond the standard monitoring features we’ve talked about, the platform lets you build a custom listening dashboard. From hashtags to specific platforms or media outlets, this gives you a comprehensive understanding of your PR and social presence at a glance.



Screenshot of Zoho's social listening feed.
10. Awario