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Marketing plan
Situation analysis: where to start?
Before you build a marketing plan, it’s important to understand where you’re germany phone number list starting from. This step helps you identify your strengths, competitive advantages, and areas for improvement.
Important indicators and data
1. Determining the current market position
Make a brief SWOT analysis:
Strengths: The unique benefits of your product.
Weaknesses: what might hinder success.
Opportunities: market trends that can be exploited.
Threats: external factors that hinder growth (competition, economy).
2. Study of the target audience
Developing an effective marketing plan is impossible without a clear understanding of who your customer is. Answer the questions:
What steps does creating a marketing plan include?
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