Web readers have short attention spans: they'll decide whether your site has the information they need in seconds. Structure your content like a pyramid or inverted cone. The most important messages go at the top of the page. Then, gradually drill down to more specific supporting information. End with tangential details.
Write short and simple sentences
Long sentences are for Charles Dickens: the short attention span of today's reader demands sentences of 35 words or less. Focus on using nouns and verbs; adverbs and adjectives should be used sparingly. Also, don't try to impress your readers with words like "equanimity" or "obfuscate" when you can use simpler words like "calm" or "confuse."
Keep your voice active
Use active verbs instead of passive ones, and specify the subject of theisrael whatsapp resource sentence. For example, instead of writing “A coffee was ordered,” write “The man ordered a coffee.” Instead of saying “Products can be ordered on our website,” say “You can order products on our website.”
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Show, don't tell
Don't limit your content to generalities and high-level statements. Specific, real-world examples help your readers better understand and visualize your messages. For example, in these two statements:
“This is the best dog toy money can buy.”
“We make dog toy bones made from durable, 100% natural rubber, specially designed to resist punctures and tears from even the most dedicated chewers.”
Which version gives you a clearer idea of the type of toy you are buying? In the second description, with specific details, you show your readers the dog bone instead of telling them about it.
As an added bonus, product descriptive information helps your website's SEO and gives your customers the information they need to make their purchases.
Follow the “inverted pyramid” model
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