Once you have the details of why they are dropping off as well as who they are, launch a retargeting ad. This way, they are reminded about your business as well as the service or product they were interested in.
The goal here is to stay on top of their chief vp compliance email list mind and nudge them into taking another action on your website. This is why you need to use the behavioral insights you get from your sales tool. Start with a small budget and then optimize it based on the performance.
We also recommend setting up specific workflows and triggers. So once they take that desired action on your ads, you can spark up a conversation that'll lead to a conversion.
4. Deliver relevant messages through personalization
If the reason you're losing leads is because of your messages or not building the right connections, this is the best time to act. Create highly personalized messages based on the actions they take on your website.
In addition to their company, job title, and name, include details like personalized images and videos that contextually suit their needs. Not only will you stand out in their inbox, but it'll make them feel heard and seen. Everyone wants to do business with a company that makes them a priority.
It's also possible to do this level of customization on a large scale. With an automation tool like Lemlist, you can include several layers of personalization that'll switch a generic email template to one that converts.
Use the information gathered to create a retargeting workflow
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samiaseo222
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