When you write with readers in mind, anchor text opportunities arise naturally.

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Tip: Avoid using the same anchor text multiple times on a page (even if you are linking to different pages each time) as this can confuse both users and Google. Pay attention to the surrounding text The text surrounding the anchor text can help readers better understand the context of the link. It also provides more information to search engines. Google's algorithm favors natural language because it tries to provide accurate search results based on how users type and speak.


You must, therefore, pay attention to the words surrounding your anchor text. Think about when you find a link in a piece of content you’re reading. You don't just look at the anchor text when deciding whether or not to click on a link. You list of greece consumer email probably read the entire sentence that includes the anchor text, if not the entire paragraph. Google does the same thing when it crawls your page. For example, the anchor text “aim for 51-55 characters” means nothing by itself because it is just part of a sentence.


anchor text without surrounding text But within its context, the full sentence - "Although aiming for 51-55 characters increases the chances that Google won't rewrite your title tags" - indicates to readers and Google that the anchor text is tied to the title tags. anchor text with context of surrounding words This way, Google is able to better understand the topic of the linked page based on the context of the surrounding sentences. Fix Alt text issues To check for missing alt text on your site, go to the Issues tab in the Site Audit tool .