Enhance customer experience and long-term interaction

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2. Incentive Mechanism and Loyalty Program

1. Set up rewards and offers
(1) Discounts and discounts: Regularly launch attractive discount activities, such as "20% off for all items" and "100 off for purchases over 500", and promptly communicate them to customers through emails. Highlight the limited time nature of the discount in the email to stimulate customers' desire to buy.
(2) Gift strategy: Giving away related gifts when purchasing products is an malta telegram number database effective way to attract customers to repurchase. For example, giving away samples when purchasing cosmetics. Show pictures and introductions of the gifts in the email, emphasize the practicality and value of the gifts, and increase the attractiveness of the products.

2. Loyalty Program
(1) Points system: Establish a points system so that customers can earn points for every amount of money they spend or for completing specific tasks (such as sharing products, reviewing products, etc.). Points can be used to redeem products, coupons, or other benefits. Regularly show customers their points balance and redeemable prizes via email to encourage them to increase their purchase frequency in order to obtain more benefits.
(2) Membership tier system: Divide membership tiers based on customer spending amounts, purchase frequency, and other indicators. Members of different tiers enjoy different privileges, such as priority purchase rights, exclusive discounts, and special birthday offers. Introduce the upgrade rules and exclusive benefits of the membership system to members in emails to encourage customers to upgrade their membership tiers and increase their loyalty to the brand.
(Appendix: Email personalization: the key to increasing open rates and customer loyalty )

3. Shopping cart abandonment and automated marketing
1. Shopping cart abandonment emails
When a customer adds an item to the shopping cart but does not complete the purchase, a shopping cart abandonment email is automatically triggered. The email content should be friendly and attractive, such as reminding customers of the items in the shopping cart, while providing certain discounts or urgency elements to guide customers back to the shopping cart to complete the purchase, reduce potential sales losses caused by shopping cart abandonment, and increase the possibility of repeat purchases.