Data quality in our clients' addresses: do we measure it?

[shukla7789]

Few companies understand the problem and impact of having a poor quality address database.
There are still few companies that understand the problem that a poor-quality address database can represent and the impact it has on their business .

Companies almost always become aware of the problem after the damage has already been done and they have angry customers. However, most companies think that measuring address quality is a very expensive job and that is why they do not do it.

But in addition to the problem of sending documentation or notifications to incorrect addresses, there is also the problem of poor analysis of information with Business Intelligence tools . The address is often a fundamental component of the client's identity.



Data quality as an essential part of MDM


Importance of Quality in Management
Our customers' address data is relevant to their real lives, so if it is not linkedin database correctly into your systems, customers will stop receiving important documents such as contracts, invoices or even products they have ordered from you and that you have promised to send them on time . An error in these addresses produces dissatisfied customers , and this ends up translating into problems and increased costs . These are some of the problems that can be caused:

Loss of money : you will have to process returns and re-deliveries for products that have not reached their destination due to an error in the address. In addition, your customer service department will have to deal with complaints and will not be able to dedicate itself to other types of more productive services. All these costs are aggravated if your client is also from outside your country.
Loss of customers : Having unhappy customers who are delivered late or never receive products or documents can cost you the highest price possible: losing customers. When you miss delivery deadlines, customers feel disappointed , and that is very difficult to fix no matter how many initiatives you put in place. Also, with the use of social media, word of mouth can lead to other customers who have not yet been affected being influenced by these errors as well.
Problems with your marketing strategy : By having incorrect addresses, emails and phone numbers, your marketing strategy will fail , which will not only result in unsatisfactory results but will also result in you wasting time and money unnecessarily.