What is cold email copywriting?

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Cold email copywriting is basically crafting persuasive and engaging messages for potential leads or clients who have no priority relationship with you.

You have to capture attention, build trust, and compel recipients to take a specific action: replying, booking a call, purchasing, etc.

It's harder than it sounds. Even the best-written cold email campaigns will fall flat if they're not being sent to the right people.

In one survey , 137 business and marketing payroll directors email list executives were asked if they create and document buyer personas as part of their strategy. 71% of those who exceeded their revenue goals had documented buyer personas.

Of the companies that missed their goals, only 26% of them used buyer personas.


As opposed to writing a traditional email to a friend, coworker, or boss, cold email copywriting requires you to create a genuine connection with a stranger in only a few words.

Also, your cold email is among dozens of messages that your prospects will be receiving daily.

So you have to stand out from the crowd and convince your prospects to take action without coming off as gimmicky or sales-y.

It's a fine line to walk.

That's why we've analyzed the data from millions of lemlist cold email campaigns, to identify key statistics and insights that will help you fine-tune your cold email copywriting to get more replies and book more meetings.