The logo is clear and visible

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This will ensure that your users always remember that it is your brand and not any other brand dedicated to the same thing as you that is offering them the product or service.

This, which may not seem to have any greater relevance than the branding it can generate for us, will bring us other indirect benefits. Imagine that the user who lands on our landing page is purchasing directors email list interested but before proceeding with the form he wants to continue getting information and at that moment he doesn't have time because he is on public transport, at work or who knows where. If we manage to make it clear who we are, the chances of this user taking a moment to look for us and continue getting information multiply.

Tip 2: And social media too
If the logo is important, then so are the social networks that are linked to your brand (if you have them taken care of, because if they only make your image worse, it is better not to show them at all). It will be through this channel that many contacts and future clients who are interested in having you on their radar can reach you.

You will build trust and have the possibility of generating engagement with the user in the future. In addition, users who start following you on social networks are usually users who are one step further along in the funnel, since they have decided that you are relevant enough to want to have the possibility of following you and getting in touch with you through that means. This will allow you to carry out special actions for these users in the future.