What Is A Sales Development Representative SDR?

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A sales development representative (SDR) is an inside sales person whose role is focused on moving leads through the pipeline and qualifying them with what connects them.

In short, they transform the contacts provided by the marketing department into sales opportunities. This position began to appear in the sales area in the 2000s to prevent customers who were not interested in the product or service from reaching the sales team itself.

The key question that a sales development representative must ask himself is: Does this client have a need that our product or service satisfies? From there, he begins his work of working on that need so that it is egypt whatsapp number database directed towards the product or trying to create it if he sees that there is none.

To learn more about the sales process, you can watch this video from EBC Ademia.

What is the role of SDRs in a startup?
The role of sales developers is to move potential customers through the sales pipeline based on their skills and knowledge. Before deals are closed, they identify the best potential customers.

In the sales team structure, SDRs take information sent by the marketing team and nurture leads to get them ready to buy. And then, sales reps position the right products to close the deal.

Although the SDR and sales rep positions can sometimes be confused, the reality is that the latter is measured based on their ability to close deals that meet a quota within a given time.

This is how the work flow that teams follow is formed, from marketing to sales. And, although this workflow seems simple, it requires a high level of commitment, training, adaptability and several other specific skills.