Don't forget to inform your key partners and related departments about your plans.
Since Black Friday is primarily about profit, it is imperative to contact your payment acceptance provider. What you need to do:
tell us what your plans are and how long the Black Friday promotion lasts;
ask for a dedicated channel and a manager responsible for technical support for this period;
find out if there are any anti-fraud filters in your account and ask if this will interfere;
agree on a report or additional analytics after the first and last days of the sale;
inquire about best practices in the industry.
Related departments (first job seekers database and second line internal support) often learn about your participation in the campaign after the fact. To avoid this, it is better to:
to inform about plans and proposals for various segments;
offer to strengthen the support team for the duration of the event;
prepare an article that will contain information that will answer the most frequently asked questions about the sale;
if necessary, change the order of consideration of applications on payment issues in favor of higher ones.
It is also necessary to take care of the quality of the monitoring systems and, perhaps, to allocate additional duty administrators for the duration of the campaign.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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