Marketing tailored to the individual needs and preferences of the audience helps to establish deeper and longer-lasting connections with customers, increasing their loyalty and satisfaction.
Epsilon research shows that 80% of consumers prefer to buy from brands that offer a personalized experience. McKinsey notes that personalization can increase revenue by 15% and profits by 10%.
This trend towards personalization will only intensify in 2024 as consumers expect more relevance, uniqueness, and emotional connection from companies.
To respond to these changes:
You need to actively collect and analyze data about your audience using tools like CRM, web analytics, surveys and feedback.
Conduct segmentation of the teacher database target audience based on different parameters: location, age, interests, preferences and habits.
Adapt your content, offers, and communications to all segments or even each customer. Technologies such as artificial intelligence (AI), machine learning (ML), natural language processing (NLP), and others can help in this process.
Some advertisers still face audience segmentation chaos, often relying on gut instinct instead of data. This can lead to off-target positioning and make it difficult to create an effective multi-channel marketing system.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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Benefits and Trends of Digital Outdoor Advertising in 2024
Outdoor digital advertising is a promotion method that uses modern technologies to place PR messages on various external surfaces. On digital billboards, video walls, information boards, and other electronic displays.
Outdoor digital advertising is an effective way of promotion, and here's why:
It attracts attention. Large digital screens attract the eye with their brightness and dynamism, making advertising more recognizable and attractive to passers-by.
Offers interactivity. This allows interaction with advertising screens, for example through touch screens, opening access to additional information or special offers.
Precise targeting. Technologies allow you to reach a specific audience at the right time and in a specific place, increasing the effectiveness of advertising.
Flexibility of content. Instant change of advertising material allows to adapt it to current trends and situations.
Analytics and performance measurement. Allows you to collect data on views and other metrics, helping you better understand the results of your advertising campaign.
Outdoor digital advertising is constantly attracting attention and engaging with potential customers. Its flexibility, interactivity, and targeting capabilities make it a tool for creating powerful and noticeable PR campaigns. As it evolves along with digital technologies, companies can continue to surprise with innovative approaches to attracting attention and activating potential customers. It is an important tool for improving brand visibility and attracting new audiences, which is worth paying attention to for businesses looking to grow.