Understand the characteristics of BtoB and conduct marketing

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In order to encourage the use of a service, it is especially important to provide onboarding immediately after its introduction. Onboarding is an educational program designed to help users become familiar with how to use the service as soon as possible. By providing sufficient support and guidance during the onboarding stage, customers can begin using the service smoothly, which can lead to continued use. For onboarding, it is effective to not only provide a manual at the time of introduction, but also to explain in a visually easy-to-understand format such as a video.


If the service is expensive and you have room brazil telegram data in the CAC, we recommend setting up a dedicated meeting and providing one-on-one support and usage assistance to improve customer satisfaction and willingness to continue using the service. Method 2: Reassess your customer support offerings The second method is to "reconsider the support you provide to customers." In many cases, customers tend not to be satisfied with just a wealth of features and high-quality services. The reason is simple: there are not many customers who can get the most out of a service or product without any support.


For example, let's consider a SaaS image editing tool that boasts a large number of fonts and materials that can be used. No matter how many fonts and materials are available, if users cannot understand how to select and search for them, it will be difficult for them to be satisfied with the service. ※reference In recent years, there has been a growing trend in business to place emphasis on efforts to ensure that customers feel the full value of a service, which are called "customer success.