First of all, consider the demographic parameters. This information will allow you to develop a portrait of the target audience. You need to take into account such characteristics as:
age;
floor;
place of residence;
level of earnings;
education;
type of activity;
marital status;
religious beliefs;
political positions;
ethnicity and race.
Then consider psychographic rcs database data. This will expand the range of possible actions taking into account the legend of the target audience.
This may include the following information:
personality type;
attitude towards certain issues;
life values;
interests and hobbies;
lifestyle;
behavioral model;
desires and goals;
fears and concerns.
Find out how your offer fits into your target audience’s lifestyle. How will people use the product and when will they do it? What features are of greatest interest to customers? How do people learn about your product? What do they read, what sites do they visit, where do they like to go?
Social Media Promotion
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Pay attention to the interests and hobbies of your clients. It is important to consider the goals, beliefs, prejudices, political positions and life stereotypes of the target audience.
With this information, you will be able to organize effective advertising and marketing strategies for your campaign.
Next, find out what turns your customers off. What things irritate them, scare them? What problems do they have on a regular basis? Is your customer satisfied with their work? Don't forget to consider the various social and political issues that affect their life and achievements.
If you collect all this data, you will be able to detail the portrait of your ideal client. Thanks to this, you will be able to develop an effective marketing strategy, solve the problems of the target audience and close the corresponding needs.
Many beginning entrepreneurs find it difficult to answer all of the above questions at once. But at the start of a business, you can form a purely hypothetical image of the target audience. In this case, it is permissible to use generalized data and form a portrait of an ideal client based on assumptions. However, after you acquire real buyers, you must immediately begin to analyze new information and clarify the previously created picture.
The main task is to form an image of an ideal client based on the characteristics of real users of your product.