Until recently, a price list simply informed the client about the prices of the assortment. At present, it has turned from an ordinary table into a full-fledged marketing tool capable of influencing the decision of a potential buyer. Managers use special selling price lists as a supplement to commercial offers, posting them on company websites or sending them directly to clients.
Often, price lists are created in standard office editors such as Word and Excel. This approach does not allow you to stand out from the competition. Even using noticeable fonts and adding design elements does not guarantee that the price list will attract the attention of the consumer. Target clients may not have programs that support the correct display of these documents. Sometimes, in different versions of editors, even the indents between lines are displayed differently.
The PDF format works instagram database much more effectively in this regard. It allows you to use any set of fonts and graphic elements when creating a document. At the same time, most modern browsers support displaying PDF, so most often you don’t even need to download a special program to view it. All fonts and design elements used in such a price list will be displayed the same way for each recipient. If you have the appropriate editor, you can correct a PDF file as easily as an ordinary Excel table. Clients will receive the most up-to-date information.
Regardless of the format of creation, personal appeals to interested buyers are welcome in modern price lists. Any person will appreciate such attention from the company, their loyalty and trust in this company will increase.
Scripts
They, also called scripts, are a very effective tool, but they require certain skills. It is not for nothing that marketing experts draw an analogy with a dangerous razor, which also requires special skills to use. Therefore, it is worthwhile to cover the rules for using scripts in more detail here.
First of all, it is necessary to specify the tasks set for the sales department and the principles that this team is guided by. As a rule, managers either combine active and passive approaches or focus on one thing. The choice of methodology is influenced by the product itself, market features and many other factors.
Regardless of the approach, telephone negotiations and personal meetings are always used. At the same time, each action must be controlled and lead to predictable results. Before any transaction, the manager must prepare most thoroughly.
The scenarios help to achieve the set goal thanks to the implemented speech modules, formed according to the “Question – Answer” principle. The most effective formulations are selected from all of them, which, according to the specialists themselves, have already demonstrated their productivity.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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