They are the most receptive to visual content

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However, ComScore data reflects reality: After watching a video, 64% of users are more inclined to purchase a product online. 8.- It serves target audiences of any age Benefits of including videos in email campaigns While it is true that depending on the age of your target it is advisable to focus more on one content or another, video is also valid for everyone. This will sound familiar to you, especially when you have had to impact the millennial generation. while the older, more adult ones may be more accustomed to reading text content.


But after looking at the data from ComScore, it is clear that video is just as good for both. The highest percentage of people who watch videos are those between the ages of 2 and 17. They account canadian hospitals email list for 21%, according to the study. But the second highest percentage belongs to people between 35 and 44 years old. Therefore, you can be completely sure that more than half of your audience will be receptive to this type of content. 9.- Now you are in the top of mind of your consumers Top of mind Typically, a person is able to retain 10% of what they read.


However, Source data shows that if you accompany relevant images with complementary sounds, any user will have retained 65% of the information after three days. Video is the perfect combination of information, images and words. That's why it has become the Internet's biggest hook . Videos are the ones that manage to have the greatest emotional connection with viewers. And, as you know, generating emotions is one of the objectives to be achieved in many strategies. However, in general terms, it is worth highlighting that video is one of the most powerful hooks to stay in the minds of your potential clients.