Keep it short. The moment the recipient of your email encounters a long message, he or she will ignore it. The simpler you keep everything in your approach, the better. . 2.- You will proceed to eliminate them Emails that people don't want to receive go through different stages. As we've seen, the first is indifference. They aren't even opened or paid attention to. But they're still there. However, when spam messages start appearing in your inbox more frequently, they get more attention.
And you ask yourself the question that makes all the difference: “ Why do I keep receiving messages from a particular brand when I don’t even open them? Who is it? ” What do they do clinics email list about it? They delete them, send them to the trash. At this point, your emails won't be so badly received that they need to be blocked, but you'll be walking a very fine line. If you want to turn things around, you'll have to start by applying good email practices to the letter and transform the situation before it's too late.
3.- Antispam filters The most direct enemy of any marketing campaign is junk mail . Better known as spam. All ISPs have anti-spam filters that ensure that messages do not even reach inboxes. So if you fall into this category, all the efforts in your email marketing campaign will have been in vain. This type of spam is not chosen by the user. In other words, it is not the user alone who decides to send you to the spam folder. Therefore, if you are seeing that your emails do not get good results and that they automatically go to the spam folder, you should be concerned.
The customer cannot be intimidated by the tone of the message or its length
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