For more information on customer journeys, please see the following article. If you would like to know more about the benefits and points to note, please read on! Also check out this article [With concrete examples] What is a customer journey? Introducing how to create one and six ideas for using it [Method 3] Create scenarios that match customer behavior The third method is to create a scenario that matches the customer's behavior. While referring to the customer journey created in method 2, think about "what information would make the customer move to the next stage" according to the specific customer's behavior, and decide when to deliver each piece of content.
However, there may be cases where existing content iraq telegram data doesn't solve the problems your potential customers are facing. In such cases, it may be a good idea to go the extra mile and create new content. By content, we don't just mean articles and white papers full of useful information. Webinars and case studies are also effective, so get other departments involved in creating them. Two useful points for creating a scenario There are two points you should keep in mind when creating a scenario for effective lead nurturing.
Let's take a closer look at each one. Lead Nurturing Scenario [Point 1] Organize your information based on companies and case studies Even if you organize lead information and create a customer journey to create a scenario, you may not be able to imagine customer behavior as you expected. In such cases, the recommended method is to refer to the voices of existing customers who have already introduced your company's products and services. in particular, Interview the sales representative about the state of the negotiations at the time of implementation Accompanying case study interviews Read the case study article There are other methods such as: Since companies that have already implemented this system were potential customers in the past, it will be easier to understand their issues and what they wanted to solve.