Creating expectation and mystery will arouse curiosity and attract the attention of consumers.
Building trust
Acknowledging the source of information when making the message public is a way for the audience to trust what they are reading.
Engaging content
To spark audience interest and to get published content commented on and shared, it must be engaging.
Promote virality
The main objective is for the message to spread on its romania whatsapp number database own; to do this, efforts must be concentrated on developing content that generates expectations and is attractive. This promotes massive sharing.
Additionally, six buttons are established in buzz marketing:
The taboo.
The unusual.
The extraordinary.
The shocking thing.
The hilarious thing.
The secret.
Each of these buttons triggers an action point which makes it inevitable that they will not be talked about.
The taboo
This button is activated when discussing controversial topics that give rise to a debate in which each side expresses its opinion.
The unusual
The unusual button is activated when something deviates from known patterns, whether it is a novelty or a revolutionary product or service.
The extraordinary
It is activated when customer satisfaction becomes evident and becomes something incredibly positive.
The shocking thing
This is perhaps the most common button of all, it represents everything that is shocking from any point of view, which is why it generates more buzz.
The hilarious thing
This button seeks to attract attention through those things that generate happiness and make people laugh.
The secret
The secret button is activated due to the curious nature of human beings, who are attracted to searching for deeply hidden secrets and, above all, love it when they are revealed.
As you can see, each button is essential when implementing a buzz marketing strategy, and the best thing of all is that in the same campaign several buttons can and should be activated at the same time.