Multi-platform integration Threads marketing advantages

[armdrejoan]

In addition to Threads marketing, GU also operates multi-platform integrated marketing. By monitoring the two keywords "tapered pants, tapered jeans" through uae consumer mobile number list "Keyword Mention Analysis" function in Kolr's competitive product analysis, we can find that the single keyword's volume in the Instagram community reached nearly 2.4 million times in June. It shows that the brand invests a lot of resources in social promotion.

Source: Kolr
Source: Kolr

Among them, GU is cooperating with the Internet celebrity industry to drive overall community discussion. In particular, Instagram short videos and YouTube long videos are the brand’s main content marketing channels. Audiences who are pushed to product information by the Threads algorithm can Other platforms use videos and videos to further understand the characteristics or dressing skills of tapered pants, arousing the audience's desire to buy.

Source: @hsinyu_yui Instagram
Source: @hsinyu_yui Instagram


1. Expand the scope of reach
Through the added influence of the Threads algorithm, Threads marketing gives brands a greater chance of reaching unfamiliar audiences and allows the brand to gain a lot of exposure. Compared with more closed social platforms such as Facebook and Instagram, Threads marketing has the opportunity to grow the brand rapidly. visibility.