Facebook video statistics

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17. Frequent posting doesn’t result in higher engagement
Contrary to popular belief, posting frequently doesn’t necessarily result in higher engagement. As the RivalIQ study points out, influencers and higher education industry see the greatest engagement compared to their posting frequency.

A graph showcasing Facebook engagement rate per post vs. posts per week across several industries.
Influencers and higher education pages publish fewer than 10 posts per belgium b2b leads week. Meanwhile, media companies publish over 60 posts a week and only see an average engagement rate of 0.04%.

Rather than post frequency, post publishing should be a factor in your strategy. Know the best time to post on Facebook so you stand a better chance of driving engagement.

As video marketing continues to gain popularity, it’s important to be aware of how video performs on Facebook. Here are some key Facebook video statistics to inform your strategy:

According to Facebook’s own data, about half the time spent on Facebook (and Instagram) is watching video content. This means your audience likely watches video content on the app, and creating more video can help you reach more people. We’re created a quick guide on creating a successful social media video strategy, if you need a refresher.