How to achieve multiple growth in traffic and sales from your website?

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Promotion tools differ in the sequence of purchase and evaluation of the product. The customer is convinced that the product is valuable to him even before the purchase. The shift in the moment of decision-making regarding the evaluation makes the consumer think that he has chosen the product independently, without any pressure from the outside.

Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the cyprus mobile phone numbers database issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
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How does experiential marketing affect the buyer?

By receiving impressions, the customer better remembers information about the product.

Associates the product with positive emotions received during the presentation.

Responds better to unobtrusive offers from the company. Thinks that he made the decision to buy himself.

Emotional involvement allows you to maintain a favorable result for a long time.

Thanks to positive impressions, the client is loyal to the product.

There are two types of experience marketing that are commonly used:

Demonstration of product production (industrial excursions).

In this case, the seller company uses its own production facilities as an effective promotion tool. Modern equipment becomes its competitive advantage. Invited clients are told about the technology of creating products, offered to taste them, and sometimes to participate in their production.

Industrial tours are a relatively new marketing tool that produces good results because it is interesting to observe the modern production process. Consumers receive impressions that they then identify with the product, company or brand.

A striking example of use is excursions to breweries. The Baltika company regularly holds events where it tells visitors the main facts from the history of the enterprise, reveals beer brewing technologies, and invites them to visit the main production workshops.

This promotional tool is used by the Sinebruhoff and Hartwell factories. And the Heineken Experience has become a tourist attraction in Amsterdam.

Beer restaurants whose specialty is “live” beer also use experience marketing. Customers can watch the brewing process. The category of “experience marketing” also includes chefs preparing dishes in the presence of the customer.

Providing the consumer with the opportunity to try the product before purchasing (try the product in action).

In this case, the client is offered to see and taste the product up close, and then decide whether to buy it (the offer should not be presented as "buy it, and if you don't like it, we'll refund your money"). The process loses the format of the usual exchange of the product for the buyer's money. Now the seller gives the client a pleasant experience.

Various companies try to actively use this marketing tool. Thus, Globetrotter shop offers customers to test diving equipment or a boat right in their store, where there is a swimming pool. And that's not all. Those who are going to buy a ski suit, but doubt its quality, are given the opportunity to try it out in Globetrotter shop. In the middle of the hall there is a block of ice, on which you can sit and see for yourself the properties of winter clothing.


A well-known furniture manufacturer has set up bedrooms right in its showrooms. The whole family can visit them and sleep on the manufacturer's beds all night. Everyone who wants them is given free pajamas, toiletries, and coffee in the morning.

In a situation where the market is oversaturated and competition is high, impression marketing as a new and effective tool for brand promotion is very appropriate. Customers remember each such campaign, and for a certain period the company gains an advantage over competitors. At the same time, the buyer gets favorable emotions from the process of purchasing a product or service, and is more loyal to the organization. Impression marketing has a softer effect on the buyer than other new marketing tools.